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Goldy and the Wizard

Elaine Wood owns wire wall art business, Goldy and the Wizard. 

Elaine Wood at BIPC Stockton Library

Her business idea started from working in her mum's local wedding dress shop after she had left school. Elaine had always been creative and started making wedding headdresses out of wire and crystals that her mum sold in the shop. She later moved on to making fascinators and selling them online when the wedding shop was sold.

Elaine later decided to use these skills to make wire wall art which she soon realised was in demand. After this, she made the decision to leave her admin job that she had not been enjoying and focus her energy on her small business.